Bibliotheken Online

Marketing libraries in a Web 2.0 World

ed. by Dinesh Gupta and Réjean Savard

Buch

Englisch

Gupta, Dinesh K. (Bearbeiter/-in) DNB

IFLA publications

145

De Gruyter Saur

Berlin

2011

XIV, 161 S.

978-3-11-026331-2

Bibliothek
Marketing
World Wide Web 2.0
Konferenzschrift
Kongress

Angaben aus der Verlagsmeldung Marketing Libraries in a Web 2.0 World Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

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